In our daily lives, we show interest in many products or services offered by a brand but aren’t sure about purchasing. In such scenario, we are leads, whether we buy some products or not. A lead can be an individual or an organization. A prospect can show concern towards a service by sharing its contact information like phone number, email ID or even through social media handling.

That is the simplest definition of the lead but different organizations assume prospects in a different way. According to Marketo, “a qualified prospect that is starting to exhibit buying behaviour” is a lead. Shortly, when a person shows some attraction towards a product or service of a company and depicts its interest in that brand then it will be a prospect in the eye of that business. Now, it’s up to those vendors on how they nourish the lead.



Sales leads are the backbone of a sales team. It can either an individual or an organization that is generated by the demographic criteria such as area, income, and ages, etc. A company can access the sales leads through direct mailing, third-parties, trade shows, advertising and other marketing strategies.


The leads that are created for the special advertiser offer. As compared to the sales leads, marketing leads are sold only once. In order to ensure optimization of the lead marketing campaigns, a lead mapping to their sources is used.


It’s just like the sales lead. It refers to a prospect who is interested in some investment in the business. Hence, representing the first stage of investment sales cycle. They are considered to have some income that they can invest and earn asset after a specific time. Such type of leads is generated through subscriptions, investor newsletter and the investment surveys.



The best type of leads is hot leads as they directly show interest in the specific product or service of a brand and give buying signal. Hot leads are a direct enquiry from a prospect. They prefer to buy your product or service if it perfectly matches with their choice. They are considered as closest leads to the buying stage of the sales journey.


When a person doesn’t have interest in the product or service of a specific company and even doesn’t know about the brand at all and receive a call from that company advertising its product then this person is considered as cold leads. The business target such leads because they have the potential like their previous clients and are easy to nurture. When such leads show interest in the product or service as a result or gather information than it is rated as warm lead.


When someone shows interest in the company’s product or service then it is referred to as warm lead. Such leads can show concern by following the brand on social media, signing up for the email newsletter and can be as a referral from a previous client. Such leads want to know more information about products and services but the brand still doesn’t have any contact information about those prospects.

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