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The term growth hacking is in itself a proof that marketing techniques for startups and businesses have greatly matured and have been improvised.
Surveys and studies done over the past few years have shown that outstanding customer support services significantly improve business sustainability rates. This article explores the dynamics between customer support and business continuity.
The main objective behind growth hacking is focusing on the vertical growth of the startup even before thinking about how you are going to market it in the lateral space.